FSN will be televising 10 high school football games this season. It’s sponsored by NIKE. (The high school market can be very lucrative for equipment.) And you can’t blame NIKE for wanting to get athletes at any level in their equipment. After all, the influence of a high school athlete is often overlooked. I routinely see young kids asking players from local high school teams for autographs. So if the Cardinals, Greyhounds, Hawks, Lions, or Tarpons, etc., etc., are wearing NIKE, you can bet little Cardinals, Greyhounds..etc…will want to wear NIKE and push mommy and daddy to buy them.
The first two games feature Texas teams.
The first one will pit Euless Trinity against Odessa Permian. Permian probably doesn’t need any more publicity. In a small case of irony, the game isn’t being played on Friday night. Trinity and Permian will be playing under the Saturday Night Lights on Sept. 15. Kickoff is set for 6:30 p.m. In the second game involving a Texas team, Longview will play host to John Curtis Christian School from River Ridge, La. John Curtis is a private school; but, in Louisiana, private schools are allowed to play with public schools. John Curtis is ranked 15th in the USA Today’s preseason Super 25.
Curtis had its media day on Aug. 21. That’s what scares me a little bit. Sometimes, I wonder if what we as the media do has too much of a negative impact on high school athletics. Do we make it more important than it is?.
I don’t know. I don’t think the media is an influential as many commentators would have us believe. In the words of Public Enemy..”Don’t believe the hype.”
I’m not sure whether televising high school football games is too much exposure.
Sometimes I think it is, sometimes I think it isn’t.
Then again, the Little League World Series is on television right now.
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